SELECT WORKS
SELECT WORKS
TIPSY TAKEOUT
THE NEW
NORMAL
“Tipsy Takeout" reimagined New York's cocktail scene by introducing an innovative to-go beverage service, skillfully tapping pandemic-era trends and delivering a mix of convenience and craft right to the doorstep.
SKILLS:
CONTENT STRATEGY & CAMPAIGN DEVELOPMENT
CRAFTED AT Now or Never Hospitality in 2021
JUNGLY X MOMA PS1
A LOT OF PEOPLE
For the MoMA PS1 "A LOT OF PEOPLE" campaign, our restaurant, Jungly, harmoniously paired culinary art with Rirkrit Tiravanija's exhibition, offering an immersive, taste-infused art experience that celebrated creativity and community gathering. I drafted a compelling narrative for the campaign, along with the MoMA PS1 team for our social and
SKILLS:
CAMPAIGN DEVELOPMENT
CRAFTED AT Now or Never Hospitality in 2023
BINGE BIRYANI
BIRYANI THAT NEW YORKERS LOVE.
As the lead content strategist for Binge Biryani, I orchestrated a cohesive narrative across our digital platforms, social media channels, and offline marketing efforts. By curating compelling storytelling and engaging visuals, I ensured that our brand message resonated with our audience both online and offline, driving customer engagement and brand awareness.
SKILLS:
CONTENT STRATEGY, CROSS-CHANNEL CONTENT
CRAFTED AT Now or Never Hospitality in 2024
WE EXIST FOUNDATION
WE EXIST
TO COEXIST
A story close to my heart, "We Exist to Co-Exist" was a transformative campaign aimed at altering perceptions of street dogs in India, by fostering empathy and promoting harmonious cohabitation. I utilized my expertise to develop and lead a comprehensive content strategy that not only raised awareness but also encouraged community engagement and support.
SKILLS: Content Strategy, Social Media Management, Campaign Development
CRAFTED AT: BrandDoor in 2018
MODERN BREAD
BE LIKE
BREAD.
Modern Bread’s Strategy aimed to carve a unique identity for Modern Bread in the competitive bakery market. At RepIndia, I directed the development of a distinctive, human-like brand personality that resonated with food enthusiasts. This strategy engaged consumers by emphasizing the artisanal quality and uniqueness of Modern Bread, distinguishing it in a saturated market.
SKILLS: Brand Identity Development, Content Strategy
CRAFTED AT: RepIndia in 2017
FOREST ESSENTIALS
LUXURIOUS
AYURVDA
"Forest Essentials Brand Revitalization" involved spearheading the enhancement of Forest Essentials' digital presence across multiple platforms. At RepIndia, I managed the brand's identity transformation through meticulously curated social media content, comprehensive brand decks, and engaging web content. This pivotal role in my early career was instrumental in establishing Forest Essentials as a premier skincare brand in India.
SKILLS:
CONTENT AND BRAND DEVELOPMENT
CRAFTED AT RepIndia in 2016
There’s more where this came from! I’m an avid creative - creating campaigns, stories, designs, and tangible results aided by eight years of experience. As a true creative, my goal is to expand my repertoire of work while skillfully adapting to each brand’s needs.
Sound interesting? Reach out!
Not so much? Reach out anyway. I’d love some feedback :)